The measurement stack -
built in, not bolted on.
No Zapier middleman, no separate server-tagging project. The integrations that make the loop work are native, and they use your own credentials.
Meta Conversions API
Stop losing conversions to iOS, ad-blockers and cookie loss. Fire events from the server with hashed PII and event-ID dedup, and send the real purchase value back when a lead actually closes - so Meta optimizes for revenue.
- Lead, QualifiedLead, Purchase server-side
- Event-ID dedup with the browser pixel
- fbp / fbc / fbclid captured & matched
- Deal value sent on conversion
GA4 Measurement Protocol
Push lifecycle events straight to your GA4 property using the client and session id stitched from the lead’s own cookies - even across separate browser and server-side streams. Full attribution to you, no PII to Google.
- ga_client_id + ga_session_id from cookies
- Multi-measurement-ID stream aware
- generate_lead → qualified → purchase
- No PII sent (Google-policy clean)
WhatsApp Cloud API
A complete WhatsApp suite built into the CRM: a two-way inbox, in-CRM template creation published straight to Meta, broadcasts to whole segments, and a visual flow-builder bot. The 24-hour window is respected automatically, and every chat is tied back to its source - even chats that start from a button on your website are attributed, not anonymous.
- Build templates in-CRM (incl. media + carousel) and publish to Meta
- Broadcast to a segment + build a visual flow-builder bot
- Website WhatsApp chats attributed to their source (ctwa_clid)
- Two-way inbox, 24-hour-window aware, delivery state
Razorpay payments
Collect payments and send payment links straight from the CRM. Payment events are first-class triggers: a successful payment can fire a Purchase conversion to Meta and GA4, move the pipeline, and send a WhatsApp confirmation, automatically.
- Send payment links from the lead
- Payments drive automations & conversions
- Purchase value fed back to Meta & GA4
- Receipts and confirmations on autopilot
Google Meet & Zoom
Booking pages that create the meeting link automatically, Google Meet or Zoom (your workspace’s choice), with reminders and attended / no-show tracking feeding straight back into the loop and onto the calendar.
- Auto-created Meet or Zoom links
- Live slot booking on embedded forms
- Added to the calendar with reminders
- Attended / no-show drives automations
Partner API & webhooks
Connect anything. A per-account inbound Partner API lets any system push leads in, mapped to your forms and routed by your workflows. Signed, auto-retrying outbound webhooks push events to wherever you need them.
- Inbound Partner API, mapped to your forms
- Signed (HMAC) outbound webhooks with auto-retry
- Fire on lead, stage, meeting, payment & more
- No Zapier in the middle
Even your WhatsApp chats,
perfectly attributed.
When a visitor taps your “Chat on WhatsApp” button, the CRM captures their cookies and click-ids at that moment and ties the conversation to the exact source. So a WhatsApp lead isn’t an anonymous phone number anymore, it carries its campaign, UTM and click-id like any other lead, and can fire conversions back to Meta and GA4.
- Cookies & click-ids captured the instant they tap to chat
- ctwa_clid ties click-to-WhatsApp ads to the exact campaign
- Organic website chats attributed via the session, too
- The WhatsApp lead carries source, UTM & click-id - not anonymous
Rohan Verma
via website WhatsApp chat
Plug in your tools.
Watch them talk.
Connect your Meta, GA4, WhatsApp and Razorpay accounts with your own credentials, and the loop starts closing, natively.